WHY IS THE JAPANESE MARKET SO IMPORTANT?



The opportunity to develop sales of high quality imported goods
and services in Japan remains very encouraging. When considering
overseas export, the following factors relating to Japan and its
business environment are important to note.

• The world's second largest economy after the United States and indisputably
  a financial and industrial leader in the world today
  
  
• A sophisticated nation of 125 million people with average family cash savings
  of U$150,000.
  
  
• A nation of high disposable incomes (average income of head of working house-
  hold in 1998 was $70,000).
  
  
• A customs import tariff rate which is amongst the lowest for industrialised
  nations.
  
  
• A safe country in which to transact business where payment problems are
  practically non-existent.
  
  
• Japanese companies are interested in developing long term, stable relationships
  not spot sales.
  
  
• The high cost of labour in Japan offers opportunities for efficient, quality
  conscious manufacturers across a broad range of industries.
  
  
• Strong yen currency provides overseas providers of goods and services with
  increased and lucrative opportunities.
  
  
• Shorter working hours have led to a rapidly growing demand for all goods
  associated with increasing recreation and leisure time.
  
  
• Cultural shift towards a more westernised lifestyle with greater diversification
  in demand for such items as food and beverage products, clothing and homewares.
  
  
• A rapidly "greying" society with over 10% of the population above 65 years of age
  is creating a strong demand for goods and services to support an ageing population.
  
  
• A continuous de-regulation and easing measures by the government further open up
  opportunities for overseas interests in extensive economic activities.
  
  
• A variety of economic stimulus packages instituted by the government has paved
  the way for a steady recovery of the economy.
  
  
  

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